How to Explore Top Travel Influencers on Twitter

After the pandemic, travel influencers had to think outside the box. This led to a new wave of strong voices on Twitter¹. Jackie De Burca, from Travel Inspires, was named the top travel tweeter in the second quarter of 2020. She had a score of 100 and 33.1k followers¹. Sonja Holverson and Melvin Bocher were close behind, with scores of 81 and 78, and 23.4k and 255.7k followers, respectively¹.

When you look into the top travel influencers on Twitter, you’ll find a mix of content creators. They range from experienced travel bloggers to passionate vloggers and photographers. These influencers are leading the conversation on destinations, travel trends, and the changing industry. They offer insights and inspiration to their followers¹.

Key Takeaways

Discover the most influential travel voices on Twitter, including Jackie De Burca, Sonja Holverson, and Melvin Bocher.
Explore a diverse range of travel content creators, from bloggers and vloggers to photographers and travel couples.
Understand the evolving role of travel influencers in the pandemic era, as they adapt to changing consumer behaviors and preferences.
Leverage the power of brevity and engage with travel influencers on the fast-paced Twitter platform.
Identify the latest trends and conversations shaping the travel and tourism industry on Twitter.

Understanding the Influencer Landscape on Twitter

The COVID-19 pandemic changed the travel industry a lot, making travel influencers on Twitter change how they share content and plan their strategies². Even with the challenges, Twitter is still a key way for travel influencers to connect with people who love to travel³. With almost 556 million people using Twitter every month, it’s a big place for marketing to travel influencers³. More than 60% of Twitter users follow at least one influencer, showing how well Twitter works for influencer marketing³.

The Role of Travel Influencers in the Pandemic Era

Topics like destination, family travel, LGBTQ+ travel, and cruises are big on Twitter during the pandemic. Travel influencers share useful tips, guides, and safety info to help their followers². Hotels are also talking more about “contactless” tech to make guests feel safe and improve their stay.

The Power of Brevity: Crafting Engaging Travel Content on Twitter

Travel influencers on Twitter have learned to be brief, making posts that grab attention and share important info². Twitter’s focus on short, visual content has made influencers work harder to share their messages clearly and strongly. This has made them even more trusted as travel experts.

Influencer Type	Follower Range	Engagement Level
Micro-influencers	1,000 – 10,000	Highly engaging
Macro-influencers	10,000 – 100,000	Significant
Mega-influencers	1 million+	Diverse audience

The travel industry is always changing, and Twitter influencers will play a big part in it⁴. Over 80% of marketers see influencers as key to their social media plans⁴. The influencer marketing market is expected to hit $24 billion by 2024⁴. Knowing how different influencers connect with people can help brands use Twitter to reach their audience better.

“As the travel industry continues to evolve, the role of travel influencers on Twitter will become increasingly crucial.”

Identifying Top Travel Influencers on Twitter

To find the best travel influencers on Twitter, we must look closely at analytics and trends. GlobalData found the top 10 most influential travel personalities, with followers from 14,200 to 639,200⁵. This list includes big names like Simon Calder and Meg Jerrard, as well as lesser-known but powerful voices like Jackie De Burca and Sonja Holverson.

The Most Influential Travel Voices According to Analytics

Looking at trending hashtags and communities on Twitter helps us find influential voices and spot new trends⁵. Travel fans and pros use these online spaces to connect, share tips, and find the latest news.

Influential Travel Tweeters	Follower Count	Engagement Rate	Key Audience
Tasha Ryland	14,200	7%	25-34 age group
Lisa Niver	639,200	N/A	Travel enthusiasts, 5-time journalism award nominee
Crystal and Brian	88,400	N/A	Tiny house and off-grid living fans
Ariele Rachel	27,800	N/A	Travel and lifestyle followers

Exploring Trending Hashtags and Communities

Using trending hashtags and joining active Twitter communities can boost your reach and connect you with the right people⁵. For travel brands, destinations, or those wanting to become influencers, keeping up with these trends is key to success on Twitter.

“The travel industry is set to hit over 2 Trillion USD in 2024. Social media giants like Facebook and Instagram have around 3 billion users. Influencer marketing in travel offers unique benefits that traditional methods can’t match.”⁶

As the travel world changes, knowing about influential Twitter users, popular hashtags, and active communities is vital. It helps brands and individuals effectively reach their audience in this ever-changing landscape.

Top Travel Influencers on Twitter

Twitter is a treasure trove for travelers, filled with inspiration from top influencers. These influencers have won the hearts of millions, sharing the world’s wonders through tweets⁷.

Jackie De Burca, Sonja Holverson, and Melvin Bocher are big names on Twitter, each with a large following⁷. They’ve built communities and sparked wanderlust in their followers.

Simon Calder, Meg Jerrard, and Scott Eddy also stand out, using Twitter to share their travel stories⁷. Their unique views and expertise make them must-follows for anyone looking to see the world differently.

Influencer	Twitter Followers	Instagram Handle	Instagram Followers
Jackie De Burca	33.1k	@jackieofalltrades	69.2k
Sonja Holverson	23.4k	@sonjaholv	12.7k
Melvin Bocher	255.7k	@melvinbocher	378.1k
Simon Calder	102.6k	@SimonCalder	17.5k
Meg Jerrard	114.9k	@mappingmegan	54.7k
Scott Eddy	639.2k	@MrScottEddy	700.7k

These influencers have made a big impact on travel, inspiring many and guiding them on great journeys⁷. They show the power of social media and the value of real, engaging content.

As travel changes, these influencers will keep growing in influence, becoming key voices for those exploring the world through Twitter⁷.

Strategies for Partnering with Travel Influencers

Working with the right travel influencers on Twitter can help you reach new people and make your brand more known. It’s key to be real and want to add value for both the influencer and the brand. Success tips include finding influencers that share your brand’s values and goals, offering something in return like money or free products, and building strong, trusting relationships. This way, brands can grow their audience and use the power of influencers on Twitter.

Building Authentic Relationships with Influencers

To make real connections with travel influencers, take time to get to know their style and what they share. A Motel 6 survey in 2021 showed Americans spent 176 hours looking at social media for travel ideas in the past year.⁸ The American Express 2023 Global Travel Trends Report found 75% of people got inspired to travel by social media.⁸ By matching your brand with the influencer’s true voice, you can make partnerships that really speak to their followers.

Leveraging Influencer Content for Brand Exposure

When working with influencers, use their content to get your brand noticed. The influencer marketing industry is expected to hit about US$21.1 billion in 2024, according to Influencer Marketing Hub’s “The State of Influencer Marketing 2023” report.⁸ According to Influencer Marketing Hub, 41.6% of brands pay influencers, 29.5% give them free products, 17.7% offer discounts, and 11.2% enter them in contests.⁸ By sharing the influencer’s content on your social channels and marketing, you can reach more people and connect with their followers.

IMH’s report shows the top platforms for influencer marketing are TikTok at 55.5%, Instagram at 50.8%, Facebook at 42.1%, and YouTube at 38.3%.⁸ Research shows 45% of brands focus on making user-generated content, 29% on sales, and 26% on awareness in influencer campaigns.⁸ 61% of brands prefer to work with influencers they’ve had success with before, says IMH’s survey.⁸

“Micro influencers have followers between 10,000 and 100,000 and can give a great return on investment because of their high engagement⁹. Nano influencers, with fewer than 10,000 followers, may seem small but offer great engagement and often the best ROI⁹.”

By choosing a mix of travel influencers, from micro and nano to mid-tier and macro, brands can spread their message wider on Twitter.

Measuring the Impact of Travel Influencer Collaborations

Measuring the success of your travel influencer partnerships is more than just looking at follower counts or likes. It’s important to look at a variety of key performance indicators (KPIs). Metrics like likes, comments, shares, and saves are key for travel influencers¹⁰. Story views and swipe-up rates are important for Instagram influencers¹⁰.

It’s crucial to analyze how well your content does. This helps influencers improve their work¹⁰. Brands should watch how many people see their content and how engaged they are¹⁰. The main goal is to get people to take action that helps your brand or partners¹⁰.

Metric	Importance
Website Traffic	Shows if influencer content brings people to your website.
Engagement Rates	Shows how much people interact with influencer posts on social media.
Direct Bookings	Shows how influencer promotions affect buying decisions.

To get the most from your travel influencer marketing roi, track your collaborations closely. Look at engagement, reach, click-through rates, and conversions for insights¹⁰. By understanding how well your campaigns do, you can improve your strategies, find top collaborations, and make smart choices¹⁰.

“3 out of 10 people have made a purchase after seeing an influencer or content creator post about it on social media.”¹¹

When picking tools to track your influencer work, focus on analytics, ease of use, and compatibility with platforms. This ensures you get the insights you need to make smart decisions and boost your travel influencer marketing roi¹⁰.

By keeping an eye on KPIs like engagement, reach, and conversions, you get a full picture of your influencer partnerships¹⁰. This approach lets you fine-tune your strategies, spot top collaborations, and make choices that help your brand¹⁰¹¹.

Conclusion

Twitter has become a key place for top twitter travel influencers to meet their audience, share exciting stories, and lead conversations¹². Brands can work with these top twitter travel influencers to spread their message, gain trust, and connect deeply with followers¹³.

Working with both big-name influencers and those with special knowledge, brands can grow and engage more effectively¹³. Influencers like Eric Stoen, who has traveled to 101 countries, and Garry Leff, with nearly 20 years in the travel field, offer great advice for brands and travelers¹².

The world of travel influencer marketing on Twitter is always changing. Brands that focus on being real, working together, and partnering with leading travel voices will do well. They can inspire people to travel, build loyalty, and connect with their audience in a strong way¹³.

FAQ

What is the current state of travel influencers on Twitter?

The pandemic made travel influencers think outside the box. Now, new voices are making a big impact on Twitter. These influencers have a huge following, with followers ranging from 14,200 to 639,200.

How have travel influencers adapted their content and strategies on Twitter during the pandemic?

The pandemic changed the travel world a lot. Influencers had to change how they make content and plan their strategies. They talked a lot about different types of travel, like family trips and cruises. They also shared tips on staying safe while traveling.

They also talked about new tech that helps with contactless travel.

What are the characteristics of the most influential travel voices on Twitter?

The top travel influencers on Twitter have big, active followings. They know how to start conversations and make people want to travel. Some are famous, while others are not as well-known but still very popular.

How can brands effectively partner with travel influencers on Twitter?

Working with travel influencers on Twitter can help brands reach new people and get noticed. To do well, research who you might work with, offer something valuable in return, and build strong, lasting relationships.

How can brands measure the impact of their travel influencer collaborations on Twitter?

To see how well influencer partnerships work, look at more than just how many followers they have or how much they engage with their audience. Check for things like more website visits, more leads, and more sales. Also, see if people think more positively about your brand.